Make
16 hours of blogs, now six
Basilica, a marketing firm in Atlanta that serves small businesses and startups, had a set of technical blog posts due in days. The work needed at least 16 hours. The team built a Make workflow in one day. The workflow chains Google Sheets and Google Docs into Claude. Claude writes in the firm's brand voice and hits keyword targets. The finished draft arrives in Slack. The firm later added a second workflow. It turns a 1,200-word post into a short LinkedIn post and a short X post.
How it wentThe first version cut the work from 16 hours to 6. The firm saves 5 to 6 hours per blog post. Blog output nearly tripled with no added staff. Early drafts had repetition and cliche phrases. The team fixed that with clear prompt rules (Make's figures).
Try it · based on the source's workflow
Build a blog drafting workflow for [firm name] in Make. Trigger: a new row in [Google Sheet] with a topic, a keyword target, and a source brief in [Google Doc]. Send the brief, our brand voice notes [paste], and the keyword target to Claude and draft a post of about [word count] words. Rules: no cliche phrases from this list [list], keep adjectives low, and match the structure of this sample post [link]. Save the draft to [Google Doc folder] and post the link in [Slack channel] for my review. Do not publish anything. I approve every post before it goes live.
A starting template based on the workflow the source describes. Review it before you use it; you are responsible for what it does.