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The Brief bookshelf

Books for owners, curated the way we curate cases: only ones that earn their place. Short notes, no hype.
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AI

Co-Intelligence

Ethan Mollick

The most practical book on working with AI day to day, from a Wharton professor who uses it for everything. Start here if you run a business and keep hearing AI matters without seeing how.

On Amazon →

The Coming Wave

Mustafa Suleyman

The bigger picture: what the coming wave of AI does to every industry, written by one of the people building it. Useful for owners deciding how much of their business to bet on this.

On Amazon →

Human + Machine

Paul R. Daugherty and H. James Wilson

How real companies split work between people and machines. Good for spotting which of your own processes an agent should take over first.

On Amazon →

Money

Money, Bills & Benefits

Profit First

Mike Michalowicz

A simple system that flips the accounting formula so profit is taken first, not left over. Many owners credit this book with ending the profitable-on-paper, broke-in-the-bank trap.

On Amazon →

Simple Numbers, Straight Talk, Big Profits!

Greg Crabtree

Small business finance without the jargon: the handful of numbers that actually tell you if the business is healthy, and how to act on them.

On Amazon →

Marketing

Marketing & Content

They Ask, You Answer

Marcus Sheridan

Answer the questions customers actually ask, in public, and become the obvious choice in your market. The content playbook behind a lot of what works for local businesses now.

On Amazon →

This Is Marketing

Seth Godin

Marketing as serving a specific group of people really well instead of shouting at everyone. Short, and it changes how you write every offer afterward.

On Amazon →

Support

Customer Service

The Effortless Experience

Matthew Dixon, Nick Toman, and Rick DeLisi

The research says customers do not need delight, they need their problem gone with the least effort. Directly useful if support messages are eating your week.

On Amazon →

Hug Your Haters

Jay Baer

How to handle complaints in public channels so they turn into marketing instead of damage. Pairs well with the review work many of our cases describe.

On Amazon →

Admin

Scheduling & Admin

Buy Back Your Time

Dan Martell

A founder's system for buying back your calendar: audit your time, hand off the draining work, and fill the hours with what only you can do. The human version of what our admin cases automate.

On Amazon →

The 4-Hour Workweek

Tim Ferriss

The original delegation and automation playbook for small operators: eliminate, automate, delegate. Dated in places, still the mindset behind half the workflows in our archive.

On Amazon →

Sales

Sales & Leads

$100M Offers

Alex Hormozi

How to build an offer so good people feel stupid saying no. If your close rate is the bottleneck, this is the clearest thinking on the subject.

On Amazon →

$100M Leads

Alex Hormozi

The follow-up volume on getting leads: the four ways anyone finds customers, worked out in plain language with numbers. The promote half of the playbook.

On Amazon →

Operations

Operations

The E-Myth Revisited

Michael E. Gerber

The classic on why small businesses stall at the owner doing everything, and how to build systems that run without you. The book most of our operations cases are quietly re-enacting with AI.

On Amazon →

Built to Sell

John Warrillow

A short story about turning a service business into something that runs and could sell without its owner. Read it alongside the E-Myth.

On Amazon →

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