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432% more sales, attributed to chat
Nuvoo sells refurbished electronics across several European markets. Its customer chat runs on Text's AI agent. The agent is linked to the product catalog, so it does more than answer support questions. It recommends products and helps customers choose what to buy. The case comes from an interview with Text's head of customer success, who argues that a deflection rate alone does not show whether the customer got what they came for.
How it wentAccording to Text, the agent handles about 70% of Nuvoo's customer chats, with a 98% resolution rate, and accounts for about 70% of sales made through chat. Between April and July, AI-attributed sales rose 432% and AI-attributed orders rose 344%. The vendor's own head of customer success states that attribution is not causation, and that controlled tests are needed.
Try it · based on the source's workflow
Answer customer chats for [store name]. Use the product catalog at [link] to answer questions and recommend products that fit what the customer asks for. If the customer has a complaint, a refund request, or a question the catalog cannot answer, pass the chat to [team channel] with a summary. Log every chat you handle and every handoff. Show me before you change any price or product claim.
A starting template based on the workflow the source describes. Review it before you use it; you are responsible for what it does.
432% more sales, attributed to chat — from The SmallOffice Brief, a daily brief of real AI cases for small businesses: https://smalloffice.space/case-432-more-sales-attributed-to-chat