Claude
25% more business from old emails
A solo web designer, Liane Agbi, worked her old inbox instead of chasing strangers. HoneyBook flags leads that go quiet and prepares follow-up drafts. She also gave Claude full conversation threads. Claude worked out who owed the next reply and when the exchange had stopped. In one case, Claude flagged that her last message had landed in the holiday season. She sent a gentler timing-aware follow-up and landed that client.
How it wentShe reported 25% more new business from abandoned contacts and dormant relationships across her AI-assisted follow-up work. The figure is self-reported, it is not 25% of total revenue, and the workflow used both HoneyBook AI and Claude, so no one tool owns the gain.
Try it · based on the source's workflow
Review these dormant sales conversations for [business]. For each one, state what the prospect wanted, what we offered, when the exchange stopped, and who owed the next reply. Classify each as REOPEN, WAIT, or ARCHIVE, with the evidence. Skip refusals, unsubscribes, buyers, and open support cases. Draft one short follow-up only where reopening is justified. Do not send anything. Show me every draft first.
A starting template based on the workflow the source describes. Review it before you use it; you are responsible for what it does.
25% more business from old emails — from The SmallOffice Brief, a daily brief of real AI cases for small businesses: https://smalloffice.space/case-25-more-business-from-old-emails