Sales
319 dead leads, $600K in sales
A debt consolidation company spends heavily on leads but speaks to only about half of them. Its own process called each lead every hour for 48 hours. On day three, 319 of those worn-out leads went instead to an SMS agent. The agent opens with a personal message, then a humble disarm line, then a short question session over text. It frames a callback, pushes for an instant callback, or books an appointment into the sales team's calendar, tied to a named person in the call centre.
How it wentOf the 319 leads, 47 responded and 21 booked an appointment. Over 90 days, the author reports $600K of new business from leads the company had given up on, with each sale worth $4,000 to $7,000. The author sells this system, so treat the figures as her claims. She says a fresher lead gives the agent more to work with than an old one, and results differ in every industry.
Try it · based on the source's workflow
Work this list of old leads for [business name]: [list with consent status]. Contact only leads with consent on file. Send one personal opening text that names [their original enquiry], then one short disarm line that makes it easy to say no. If they reply, ask these qualifying questions one at a time: [list]. If they are interested, offer an instant callback with [named person] or book a slot from [calendar]. Stop at once if they opt out, and never contact a lead twice in [period]. Show me the full message script for approval before any text sends, and report replies, bookings and opt-outs daily.
A starting template based on the workflow the source describes. Review it before you use it; you are responsible for what it does.