Qualified
614 meetings booked by inbound agent
Jason Lemkin writes that SaaStr's old sponsor contact form fed a queue, then a round-robin to a salesperson, taking 2 to 3 days on a good week. An audit after one event found about 1,000 sponsor leads who never got a human follow-up at all. The inbound agent, Amelia AI, now answers questions on the form, qualifies the visitor, routes by past close rates instead of round-robin, and books the meeting. It re-reads the site daily and follows up sponsor pages that were left unfinished.
How it wentIn one event cycle the agent booked 614 qualified meetings and sourced over $1M in closed-won revenue directly. In one month, 71% of closed-won sponsorship deals came from agent-qualified inbound leads, against a historic inbound share of 29 to 34%. Lemkin warns that an agent answering from stale data is worse than no agent: it answers with confidence and gets it wrong. SaaStr is a larger B2B brand, so the scale is not typical for a small firm.
Try it · based on the source's workflow
Work the inbound form for [business name]. When a submission arrives from [form], reply within [time] using only the current pages of [website] and this offer sheet: [paste]. Ask these qualifying questions: [list]. Score the answers against [criteria]. If qualified, offer slots from [calendar] and book one. Route by [routing rule], not in turn. Log every submission, reply and booking in [CRM], including the ones you close as not qualified. Refresh your source pages [daily] and flag any page that changed. Show me the first 10 conversations before you reply live.
A starting template based on the workflow the source describes. Review it before you use it; you are responsible for what it does.