n8n
Lead replies: six hours to four minutes
A young owner ran two businesses by hand. He first wrote each workflow on paper for two weeks. A site form now feeds n8n within seconds. GPT-4o scores the lead 1-10 on budget, timeline, location, and urgency. A score of 8 or more gets a fast personal text. Lower scores enter a follow-up sequence. The owner reviews the system and its results each week.
How it wentIn 90 days, first response fell from 6 hours to 4 minutes 23 seconds on average. Conversion rose 31% against the prior quarter. Follow-up coverage rose from about 40% to 100%. Admin time fell from about 22 hours a week to about 9. The owner attributes about $14,000 in added closed deals to the faster replies. An AI objection chatbot felt cold and cost three warm leads in one week, so he killed it.
Try it · based on the source's workflow
When a new lead arrives from [form], score it 1-10 on budget, timeline, location, and urgency from the form fields. If the score is 8 or more, draft a personalised first message that names their project and timeline and show it to me before sending. For lower scores, add the lead to the nurture list. Log every lead, score, and action in [CRM]. Never send a message I have not approved.
A starting template based on the workflow the source describes. Review it before you use it; you are responsible for what it does.
Lead replies: six hours to four minutes — from The SmallOffice Brief, a daily brief of real AI cases for small businesses: https://smalloffice.space/case-lead-replies-six-hours-to-four-minutes